{"id":10014,"date":"2025-10-15T14:13:37","date_gmt":"2025-10-15T17:13:37","guid":{"rendered":"https:\/\/elespartano.com.ar\/el-espartano-celebra-el-color-en-la-noche-del-diseno-en-distrito-arenales\/"},"modified":"2025-12-23T16:43:34","modified_gmt":"2025-12-23T19:43:34","slug":"el-espartano-celebra-el-color-en-la-noche-del-diseno-en-distrito-arenales","status":"publish","type":"post","link":"https:\/\/elespartano.com.ar\/en\/el-espartano-celebra-el-color-en-la-noche-del-diseno-en-distrito-arenales\/","title":{"rendered":"Ulrika Nova: A Celebration of Color at La Noche del Dise\u00f1o"},"content":{"rendered":"\n

On October 16,<\/strong> as part of La Noche del Dise\u00f1o 2025, <\/em>the annual meeting of design, art and decoration, El Espartano<\/strong> opened the doors of its showroom in Distrito Arenales to present Ulrika Nova<\/strong>, the reversion of one of its most emblematic rugs.<\/p>\n\n

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The event invited visitors to celebrate color and rediscover a design that, ten years after its launch, continues to set trends. In a space designed to be explored with the eye and the senses, the original Ulrika carpet<\/strong> was displayed on a prominent wall, in dialogue with the new Ulrika Nova<\/strong>, displayed in different scales and color palettes that established a link between past and present. <\/p>\n\n

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The meeting was attended by Jos\u00e9 Luis Zacar\u00edas Oti\u00f1ano<\/strong> and Roxana Punta \u00c1lvarez<\/strong>, creators of the piece, who accompanied the presentation and shared with the audience their enthusiasm for this new stage of Ulrika. In the words of the designers: “Ulrika has synthesis. It can be applied in different places. For me that’s what makes her a hit. She is chameleon-like,”<\/em> said Oti\u00f1ano. Punta \u00c1lvarez once said: “Color is joy, sensuality, dance… it’s everything to me. It’s bringing nature into homes.”<\/em> <\/p>\n\n

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With a large gathering of design, architecture and interior design professionals, the presentation reaffirmed Ulrika’s validity as a contemporary classic and El Espartano’<\/strong> s commitment to collaborative projects that combine art, design and textile craftsmanship.<\/p>\n\n

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Ulrika Nova<\/strong> incorporates a new palette of eight vibrant tones in a calm key and a combination of cut pile and boucl\u00e9 textures that reinterpret the ethnic graphics of the original design. The rug is part of the evolutionary journey of El Espartano’s Design & Sustainability Lab<\/strong>, a space that promotes material experimentation and dialogue with creators from different disciplines. <\/p>\n\n

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