{"id":10023,"date":"2025-09-19T12:22:24","date_gmt":"2025-09-19T15:22:24","guid":{"rendered":"https:\/\/elespartano.com.ar\/proyectos\/adidas-argentina\/"},"modified":"2025-12-23T16:48:11","modified_gmt":"2025-12-23T19:48:11","slug":"adidas-argentina","status":"publish","type":"portfolio","link":"https:\/\/elespartano.com.ar\/en\/projects\/adidas-argentina\/","title":{"rendered":"Adidas Argentina"},"content":{"rendered":"\n<p><\/p>\n\n<p>As part of a series of ambience and brand experience actions for Adidas stores in Argentina, we were called by the agency ARDE to develop a set of customized carpets.<\/p>\n\n<p>The rug was woven in 100% nylon with pile texture cut with our hand-tufting system, a technique that allows high levels of detail and adaptation. Each design was created in dialogue with the brand&#8217;s visual identity. Versions were made with the iconic Adidas Originals clover in large dimensions, repeating patterns and an irregularly shaped rug that resembles the silhouette of a sneaker.  <\/p>\n\n<p>These carpets not only accompany the spaces graphically, but also add texture, comfort and a sensory dimension to the interior design, reinforcing the brand concept and improving the user experience within the point of sale.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of a series of ambience and brand experience actions for Adidas stores in Argentina, we were called by the agency ARDE to develop a set of customized carpets. The rug was woven in 100% nylon with pile texture cut with our hand-tufting system, a technique that allows high levels of detail and adaptation.&hellip;<\/p>\n","protected":false},"author":2,"featured_media":9698,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[135],"portfolio_tag":[],"class_list":["post-10023","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/elespartano.com.ar\/en\/wp-json\/wp\/v2\/portfolio\/10023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elespartano.com.ar\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/elespartano.com.ar\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/elespartano.com.ar\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/elespartano.com.ar\/en\/wp-json\/wp\/v2\/comments?post=10023"}],"version-history":[{"count":1,"href":"https:\/\/elespartano.com.ar\/en\/wp-json\/wp\/v2\/portfolio\/10023\/revisions"}],"predecessor-version":[{"id":10025,"href":"https:\/\/elespartano.com.ar\/en\/wp-json\/wp\/v2\/portfolio\/10023\/revisions\/10025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elespartano.com.ar\/en\/wp-json\/wp\/v2\/media\/9698"}],"wp:attachment":[{"href":"https:\/\/elespartano.com.ar\/en\/wp-json\/wp\/v2\/media?parent=10023"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/elespartano.com.ar\/en\/wp-json\/wp\/v2\/portfolio_category?post=10023"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/elespartano.com.ar\/en\/wp-json\/wp\/v2\/portfolio_tag?post=10023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}