A slice of reality in Tramas Urbanas, a collaboration with Brazilian architect and designer Jorge Elmor.

In each of his projects, Brazilian architect and designer Jorge Elmor manages to capture in a balanced dialogue the best styles and techniques he has learned from around the world. From Elmor, his design studio in Curitiba, he prioritizes the integration of world architecture with new trends, without neglecting regionalist aspects and the rational use of materials and technology.

The architect finds in digitalization and satellite images a spatio-temporal cut of our reality or Zeitgeist -the spirit of a generation or period of time-. From them, he created Tramas Urbanas, a collection which invites us to “live in the present moment, the here and now”, takes us away from the screens and brings us back to the tactile world.

New York Design. Through an exhaustive process of framing these urban maps, the grid was defined and textures, reliefs, colors and patterns were studied in depth.

For inspiration, Elmor draws on the power of technology and satellite imagery from locations around the world. and translates them into a collection innovative design through different textures, reliefs, colors and patterns. The muses of Tramas Urbanas -New York, Sydney, Barcelona and Broadway-, are characterized by their symbiosis with nature, their capacity to create democratic spaces or the search for new ways of inclusion and mobility of their citizens. In these rug, Elmor exhibits its hallmark: the balance between aesthetic avant-garde and rational use of technologies.

All the designs in this collection are woven with high technology and handmade finishes, combining digital and handmade.

From Brazil and Argentina, a continuous dialogue was generated between the teams, who worked with commitment and trust from their respective countries to meet the creative and productive needs of the project. Communication took a new path of value and brought us closer together as two parts of the same process, which advanced steadily to the end. Collaborative work is one of the pillars on which our Design & Sustainability Lab is built, where creative freedom and real production conditions merge in order to achieve a result that best reflects the artistic idea.

Jorge Elmor graduated in Architecture and Urbanism from the Federal University of Paraná in Brazil with a period at Okayama University, Japan. He holds a master’s degree in timber structures from the Technical University of Vienna. With international experiences that include Japan, Spain, Austria and the United States, he founded his own studio Elmor Arquitetos where he prioritizes in the conception of his works the integration of references of world architecture, new trends and regional aspects.