Adidas Argentina

As part of a series of ambience and brand experience actions for Adidas stores in Argentina, we were called by the agency ARDE to develop a set of customized carpets.

The rug was woven in 100% nylon with pile texture cut with our hand-tufting system, a technique that allows high levels of detail and adaptation. Each design was created in dialogue with the brand’s visual identity. Versions were made with the iconic Adidas Originals clover in large dimensions, repeating patterns and an irregularly shaped rug that resembles the silhouette of a sneaker.

These carpets not only accompany the spaces graphically, but also add texture, comfort and a sensory dimension to the interior design, reinforcing the brand concept and improving the user experience within the point of sale.